Unclickable

Unclickable is a documentary about digital advertising fraud. To show how the money moves, the production built a working ad-fraud operation with fake sites, bot traffic, and took real money from real advertisers.

I wrote it and co-produced it. Babis Makridis directed. 74 minutes, with international sales by Cat&DOCS.

The film's own research put the ad-fraud industry at around $120 billion. That figure is ours, not an industry statistic.

Credits

• Written by Guy Krief

• Directed by Babis Makridis

• Produced by Amanda Livanou and Guy Krief

• Executive producers Marco Veremis, Alexios Vratskides

• Production Neda Film, Felony Productions, Building on Bond, BuzzFeed Studios

• Supported by the Greek Film Centre

• International sales Cat&DOCS

• Running time 74 minutes

Festivals and awards

• Thessaloniki Documentary Festival, March 2024 — world premiere

• Seattle International Film Festival, 2025

• Ermis White award

Where to watch

• MUBI

• ERTFLIXGreece

Official listings

• Neda Film — full credits

• Thessaloniki Documentary Festival — world premiere listing

• Wikipedia